Coca-Cola, Market, and Using Qualitative and Quantitative Data
In our unit on interpreting the charts and graphs, we discuss the concepts of qualitative and quantitative data. Whether we realize it our not, these data types are used often to determine how products are presented to us in terms of marketing.
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| Washington Post's Roberto Ferdman |
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| Coca-Cola Factory, Atlanta, Georgia |
As we discuss quantitative and qualitative data, it is important to note that companies like Coke use this data to measure the effectiveness of their marketing campaigns. Based on your understanding of these two types of data, Discuss how companies like Coca-Cola might use (a) qualitative and (b) quantitative data to measure the effectiveness of marketing of their products. Be sure to use language presented in the SciVis curriculum to make your points.
posted by Dr. Pryor at 10:01 AM
10 Comments:
Well for The company to use qualitative and quantitative data for the qualitative part , they use better ingredients so that the consumers would buy more of the products. with them using better ingredients , it's going to cost a lot more. On the quantitative side of things the price for the newer better tasting ingredient will go up so the company may raise the prices for Coca-Cola entirely.
Nykeil Mitchell
The company use qualitative and quantitative data for the qualitative part so they could start putting better ingredients in there formula so there users would buy bigger quantities of there product, yes it cost more but its worth it. on the other hand quantitative part of things the cost for the product the newer better tasting ingredient would increase so the company would raise there prices
The company uses qualitative and quantitative data for the qualitative part , they use better ingredients to see how many people would buy The Coca-Cola with them using better ingredients,While using better ingredients.Quantitative side of things the prices will rise, coca-cola production cost will eventually rise. So that means prices will rise to continue to supply good Product.
On the quantitative side they use this to know if they need to use more of whatever they are using or whether to not use more the ingredients. They can determine their choice by seeing how much money they make over a certain amount of time. While on the qualitative they determine the customers opinions.
Coca-Cola might use qualitative because, they might want their product to look a certain part so people can buy it instead of the quantity of the product, even though with quantity you worry about the amount of the Coca-Cola they have. Another reason that they worry about the product in my opinion is that they know that Coca-Cola is popular so they make a less amount of the product.
Coca-Cola might us e qualitative because their design the taste makes people keep wanting to buy it. I think they worry about the product because it is so popular so they make less.
Companies such as Coca-Cola use qualitative and quantitative data all of the time for use of marketing. They utilize quantitative data for marketing when a lot of numerical facts are important such as advertising a 12oz can having 39g of sugar in it to its consumers. Qualitative data helps the marketing team when design and logistics is involve, like how can the can be different , even the taste of Coca-Cola. Both strategies have an effect on marketing their product.
Coca-Cola uses qualitative and quantitative data because it helps them sell the product better. they use qualitative data by asking for feedback from people that drink it. They use quantitate data to help improve the product.
Coca-Cola might use qualitative data because they want people to by their product so they make it look a certain way and give it a different comfortable feel so people feel good about buying the product. Qualitative data also allows the people behind marketing decide if they should make it taste differently by maybe changing the ingredients by making the taste of the soda richer taste. Quantitative can be used based on the quantity of the size made in the factor each day because customers might prefer 16oz over 12oz. The amount of people buying the product also drives the price of Coca-Cola and how much they sell it to places like WalMart and Food Lion.
Used alongside trials, qualitative research can also shed light on the results of systematic reviews of effectiveness by looking for factors that can help explain heterogeneous results across trials.
Qualitative Analysis
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